DHL Express and Universal Music Group’s Local to Global Artist Series Bring Music Fans With Emotional Oranges’ First Digital Merchandise
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THE SERIES DEBUT IN THE USA WITH EMOTIONAL ORANGES ENIGMATIC DUO, WHICH PERFORM THEIR FIRST VIRTUAL SHOW IN THE LEGENDARY CAPITOL STUDIOS
Posted: October 21, 2021 at 8:00 a.m. CDT|Update: 33 minutes ago
LOS ANGELES, 21 October 2021 / PRNewswire / – DHL Express, the world’s leading provider of international express shipping services and Universal music group, the world leader in musical entertainment, offer their DHL EXPRESSWAY series at North America. Leveraging the local and global expertise of both companies, the series connects emerging artists and fans through unforgettable musical moments, spanning innovative digital activations, intimate performances, merchandise of digital artists, respectful initiatives environment and much more.
Join the international DHL FAST-TRACK the program is Los Angeles based on an enigmatic R & B-Pop duo, Emotional oranges (Front Garden / 4th & Broadway). Play the iconic The Capitol studios in Los Angeles to November 4, the DHL FAST-TRACK performance will be the duo’s very first virtual show. In a world first, fans will have the chance to experience and win limited edition digital and physical products designed by the stylish duo and delivered by DHL.
Talk around the program Emotional oranges noted, “Thanks to the DHL FAST-TRACK team for helping us produce such a special virtual show (and our first to date)! We had the opportunity to collaborate with some very special artists at the iconic Capitol Studios in our hometown of Los Angeles. “
“We are very excited to launch Emotional Oranges’ very first digital products in partnership with Universal Music Group,” said Mike Parra, CEO of DHL Express Americas and Global Head of Sponsorships, “DHL has a strong heritage in both music and sustainable fashion, so it’s great to connect the two in progressive and innovative ways for fans.”
There will be three versions of the sustainably respectful merchandise. The first is a digital replication, available as a free Instagram or Snapchat AR filter for fans to download, share, and wear during the virtual show. The second is a hyper-limited version of the digital garment, with some extra creative imagination and flair that fans can enter to win. And finally, there will be limited edition physical clothing made from sustainably sourced materials also available for fans to win, and hand-delivered by DHL.
“We are constantly innovating beyond music with our partners, which has made it particularly exciting to enter the AR fashion world with DHL Express, which shares our commitment to supporting emerging artists on a global scale. ” noted Richard Yaffa, Global Head of Universal Music Group for Brands.
The latest version of Emotional Orange, “Up to Miami,“showcases the duo’s soulful sound, interspersed with intimate and playful lyrics. Fans were central to their meteoric rise, with their latest projects The juice box and The juice: Vol. I & II bringing together over 325+ M combined global flows. The Emotional oranges’ performance is the second in a global series of three events, building on the exclusive livestream of rising star Zoe Wees and the global launch in June. DHL FAST-TRACK will continue across the world until 2022 with a final appealing cultural musical moment in Asia.
Please find photographs and media resources HERE
Photo credit: Tristan kallas
#DHLFastTrack
@DHL Express
Instagram: @dhlexpress
Twitter: @DHLexpress
Facebook: @DHLexpress
@EmotionalOranges
Instagram: https://www.instagram.com/emotionaloranges
YouTube: https://www.youtube.com/c/emotionaloranges
Twitter: https://twitter.com/emotionalorange
About DHL
DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivaled portfolio of logistics services ranging from domestic and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and sea transport to supply chain management. industrial supply. With approximately 400,000 employees in more than 220 countries and territories around the world, DHL connects people and businesses securely and reliably, enabling sustainable global trade flows. With specialized solutions for growing markets and industries including technology, life sciences and health, engineering, manufacturing and energy, automotive mobility and retail, DHL is positioning itself as decisively as “the logistics company for the world”.
DHL is part of the Deutsche Post DHL group. The Group achieved a turnover of more than 66 billion euros in 2020. With sustainable business practices and a commitment to society and the environment, the Group is making a positive contribution to the world. Deutsche Post DHL Group aims to achieve zero-emission logistics by 2050.
About Universal Music Group
Universal Music Group (UMG) is the global leader in music entertainment, with a wide range of companies engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. With the most comprehensive catalog of recordings and songs in all musical genres, UMG identifies and develops artists and produces and distributes the world’s most critically acclaimed and commercially successful music. Committed to art, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to expand artistic and commercial opportunities for our artists and to create new experiences for fans. Universal Music Group is a Vivendi company. https://www.universalmusic.com/
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