The de.bored puzzles will feature album art from popular artists such as Jimi Hendrix

Posted: October 14, 2021 at 9:41 a.m. EDT|Update: 1 hour ago

LOS ANGELES, October 14, 2021 / PRNewswire / – KessCo (Kess), a third-generation toy and game company dedicated to reinventing classic toys, today announced a licensing partnership between Sony Music The Thread Shop and its line of adult puzzles, de.bored puzzles. The arrangement will see iconic photographs as well as popular album covers from Sony Music artists The Thread Shop, such as Jimi Hendrix, reimagined as collectible puzzles, starting december 2021. The move marks the first national licensing agreement for de.bored, which to date has only licensed works of art by influential emerging artists.

“My wife and I created de.bored puzzles in 2019 because we were inspired by the art, creativity, and feel that the puzzle fosters,” said Alex kessler, CEO of Kess. “We felt that the puzzle category lacked repeat play and collectible value – two key factors in the toy industry that we see so often with Kess. We decided to incorporate these elements into our own line of puzzles. for adults to reinvigorate the category. Sony Music The Thread Shop’s iconic photography and album cover portfolio is the ultimate collection for music fans and therefore closely aligns with our emerging licensing strategy. ‘to be the first to bring several of these remarkable album covers in puzzle form for the first time. “

De.bored puzzles are designed to help adults relax and solve boredom through colorful, strategy, and rehearsal puzzle games. Sony Music The Thread Shop’s new collection of iconic photographs and albums will give puzzle enthusiasts the chance to recreate their favorite album’s artwork over and over again, while avid collectors can choose to frame finished pieces.

“We are proud to support Kess on his mission to bring a new angle of interactive play to our collection of classic albums,” said Steve cooper Senior Vice President, Business Development and Sales, The Thread Shop. “The de.bored puzzle line will introduce a new generation to some of the most iconic musicians through the fun and creative art of the puzzle.”

For more information on Kess and his de.bored puzzles, please visit www.kess.co.

ABOUT KESSCO
KessCo (Kess), a third generation toys and games company based in Los Angeles, is dedicated to reinventing classic toys by introducing new play models inspired by today’s youth. Since launching to retail in 2016, Kess has excelled in the outdoor and impulse categories, and is best known for its award-winning Drop Dot Ball and Ice Hoops assortments. In 2020, Kess launched a new games division – Kess Games. Under Kess Games, Kess released two new board game titles; its first licensed board game, Contra, as well as its successful Kickstarted strategy game, Battle Bosses. Kess plans to further expand its outdoor / active play line and games division to include puzzles in 2021. For more information on Kess, please visit www.kess.co.

ABOUT THE YARN BOUTIQUE
The Thread Shop is a leading music merchandising company of Sony Music Entertainment focused on improving artist revenue, branding and marketing through the development of high quality products and engaging shopping experiences. . The Thread Shop designs, manufactures and markets fashionable and functional merchandise and lifestyle items that reflect the vision and aesthetics of its artist and brand partners. It offers artist-specific product lines, personalized limited edition merchandise, and large-scale touring merchandising through a variety of online and physical retailers, as well as artist e-commerce sites and sales environments. pop-up retail in tour locations and stores. His artist partners include A $ AP Ferg, Bob Dylan, Jimi Hendrix, Foreigner, Joan jett, Lil Nas X, Maluma and Ozuna among others.

Media contact:
Jessica reich
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